Business Leader Arlene Dickinson Joins Board of Canadian Women's Hockey League

Business Leader Arlene Dickinson Joins Board of Canadian Women's Hockey League

From Arlene | Posted by - August 15, 2014 at 5:00 am

MISSISSAUGA, Ont. – The Canadian Women’s Hockey League is proud to announce that Arlene Dickinson has joined its board of directors.

Ms. Dickinson brings exceptional leadership, entrepreneurship and marketing expertise to the governance of the CWHL, the only professional women’s hockey league in North America.

Dickinson, CEO of Venture Communications and, is one of the country’s most renowned marketing and communications experts and has been honoured as one of Canada’s Top 100 Most Powerful Women, as well as Profit and Chatelaine’s Top 100 Women Business Owners.

Best known to millions of Canadians as one of the venture capitalists on CBC’s award-winning Dragons’ Den, Ms. Dickinson is also the author of two best-selling books and a generous philanthropist.

“The opportunity to contribute to the Canadian Women’s Hockey League, was something I simply could not pass up," Ms. Dickinson said of her decision to join the league’s board. "The remarkable success of the league in just six seasons is a testament to the powerful force of female entrepreneurs in this country. I look forward to working with the board and the league administration to build on its success.”

The CWHL’s board of directors is comprised of leaders from within the community, business and the hockey worlds. Ms. Dickinson joins an exceptional team, with deep governance and leadership experience.

“Arlene is a legendary success in the business community, and her experience and expertise are first-rate," Calgary Flames hockey operations president and CWHL board member Brian Burke said. "She will help us reach our goal so these marvelous athletes have an equal opportunity to pursue their dreams, and fulfill the league's vision."

CWHL commissioner Brenda Andress has led the league since its inception in 2007.

“The CWHL is excited to have a business leader of Arlene's stature joining our board," Andress said. "Her experience is a valuable asset at this time of incredible growth in our league. Our shared commitment to the development of female leaders is certain to make this an exceptional partnership for years to come and I look forward to working closely with Arlene and using our shared passions to shape the future of the CWHL.”

The CWHL opens its 7th season in October 2014, following an exceptional year that featured 25 CWHL players participating in the 2014 Olympic Winter Games in Sochi, Russia.

The 2013-14 season culminated in an action-packed championship game, won by the Toronto Furies in overtime. The Clarkson Cup, a trophy donated by and named in honour of former Governor General of Canada Adrienne Clarkson, is awarded annually to the league champions. The Clarkson Cup makes its permanent home in the Hockey Hall of Fame.

About the Canadian Women’s Hockey League (CWHL)

The CWHL is the most premier, professionally run women's hockey league in the world. It enables elite female hockey players to pursue their dreams of competing at the highest level possible, while enhancing the lives of others through exceptional athleticism, entertainment and motivation. The league is centrally funded, with all participating teams in the CWHL receiving equal access to financial support and given the same opportunities to succeed. The CWHL is a not-for-profit organization, with every dollar going towards building a league that is dedicated to raising the profile of women's hockey, providing a place for the best female players in the world to compete and inspiring the next generation of female hockey heroines.

For more information, please visit, follow the CWHL on Twitter at and “like” the CWHL fan page on Facebook. For interview requests, please email media manager Kristen Lipscombe

About Arlene Dickinson

Arlene Dickinson is one of Canada’s most renowned independent marketing communications entrepreneurs. As CEO of Venture Communications, her creative and strategic approach has turned the company into a powerhouse with a blue chip client list. She is also the CEO of, a company she founded in 2012 that is dedicated to serving and investing in entrepreneurs and the entrepreneurial lifestyle.

Dickinson is best known to Canadians as one of the venture capitalists on the award-winning CBC series Dragons’ Den, The Big Decision and marketing expert on Recipe to Riches. She is the author of two books, the number one bestselling book, Persuasion, and her most recent best-selling release, All In.

Her success and leadership have been recognized with multiple honours and awards including: Canada’s Most Powerful Women Top 100, the Pinnacle Award for Entrepreneurial Excellence, RBC Top 25 Canadian Immigrant Award Winner, as well as PROFIT and Chatelaine’s TOP 100 Women Business Owners.

A generous philanthropist, supporter of many important causes and mother of four and grandmother of five, Dickinson is proud to be the national spokesperson for The Breakfast Clubs of Canada since 2010.

Dickinson is an Honorary Captain of the Royal Canadian Navy and is the recipient of honorary degrees from Mount Saint Vincent University, Saint Mary’s University and the Northern Alberta Institute of Technology. She sits on the Leadership Council of the Perimeter Institute for Theoretical Physics and is the proud recipient of The Queen Elizabeth II Diamond Jubilee Medal. 

Republished from the Canadian Women's Hockey League, August 13, 2014

Tags: arlene dickinson, womens hockey, cwhl, media

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