Posted by 2014-07-11
Title: Book Recommendations
Does anybody have any recommendations for good entrepreneurial books? And what is it that you like about the book?
I am reading a book called The Big Enough Company: How Women Can Build Great Businesses and Happier Lives by Adelaide Lancaster and Amy Abrams. I really like this book because it is helping me think about my business in a new way. They've written the book to assist entrepreneurs in designing their business in a way that makes sense for them, rather than taking a one-size-fits all approach. They share stories of entrepreneurs who have done this successfully--the challenges they faced and what they learned along the way. They also provide practical advice and resources. I find it to be a helpful and inspirational read.
"The Seven Habits of Highly Effective People" by Stephen Covey. I like that it focuses on what I'd describe as the classic, underlying principles that inform effective behavior – information definitely of interest to entrepreneurs. First published in 1989, it's now sold over 15 million copies worldwide.
My favourite entrepreneurial book is "Will to Win" by Robert Herjavec. I liked this book because it was extremely engaging and motivating. I found that I could relate to a number of the business experiences he was explaining and could learn from the advice he shared. I would recommend this book to anyone who needs motivation or inspiration to keep going when the going gets tough!
I actually enjoyed the Steve Jobs biography written by Walter Isaacson. There's some great insights into Jobs fastidious approach to product development and innovation that any entrepreneur could apply in their own business.
While it may not be as applicable to entrepreneurs per-say, Made To Stick by the Heath Brothers had a bunch of lessons on concepting and communication that have always stuck with me.
They do a good job of showing how great ideas as we experience them go from high-level concepts to carefully-distilled messaging in order to resonate effectively with mass audiences. Furthermore they examine why some ideas stuck and others haven't - and provide insight as to the creative differences between them.
The New Rules of Marketing & PR by David Meerman Scott
Scott explains the changes that have been occurring in the marketing world and how to bridge both the PR and marketing mindset to target your audience in an appropriate manner. Scott writes in a "blogger" tone and offers fun and informative insight into marketing any type of business.