Posted by 2015-11-09
Title: How to judge a marketing firm?
How to judge a marketing firm?
You can see what to expect from a company just by watching how they present themselves. Ex: if you are seeking help with social media & the agency you're talking to has no presence online you may want to pass on it. Find someone who uses their own service.
I find it's helpful if you look at previous projects that they have worked on and that are similar to your industry. Also, make sure they are competent in the type of work you need done - ie, branding, strategy, advertising, etc.
I guess it depends on what kind of marketing services you are seeking. Personally I would assess the company based on the following - relevant industry experience, case studies/results, cultural fit, and area of specialization. And lastly billable rates.