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GotSpecs™

Posted by GotSpecs™ on 2013-10-04
Title: Tradeshows Exhibiting - worth the cost?
Category: Leadership

Start: 2013-10-04
End: 2013-10-18

We are a new company, two owners wearing all hats. We produce a service product for hospitality industry. We are contrasting the value of hospitality industry tradeshow participation for sales and leads vs direct marketing to potential clients. As you know, the costs of participation in a tradeshow, particularly those out of town or country, are very high. We are interested in more experienced business owners feedback on the actual ROI they had from tradeshow exhibiting vs choosing a direct contact to potential clients approach. We thank you for your feedback!

Melody McKinnon

Melody McKinnon
2013-10-07 14:17:00

There are too many variables to provide a definitive answer. Ask the same question of past attendees to specific shows that interest you. If it's an either/or scenario, direct marketing wins until you can afford to do both, IMO. Good luck!

Janet Gilkes

Janet Gilkes
2013-10-16 10:53:00

I was wondering the same. I'm launching my company in the spring and after touring the Fall Home Shows I was really left debating what the ROI would be considering I could get a month long radio ad for the same cost, and a lot less work. Anyone?

Bill Martin

Bill Martin
2013-10-05 01:47:00

I have always judged the trade show cost Vs what I feel I can get from it.for sales what sales volume do I need to cover the show. It comes down to you and the people walking by your booth, if you can gather your leads and follow up immediately it will pa

Anne Whittaker

Anne Whittaker
2013-10-05 13:48:00

Hi, i am also a relatively new company. We have attended approx. 15 different trade shows, what I have found was they were very good for getting our name out there but lacked in getting a lot of new sales that were directly related to the shows.

Marja Pasieka

Marja Pasieka
2013-10-16 14:40:00

Why not take advantage of Western Canada's largest Trade Event - Alberta Gift Show. Our Tripswest annual market has become the national destination for buyers from all the major tourist and resort locations across Canada. Contact mpasieka@cgta.org