It all starts with an idea. An idea that wakes you up in the middle of the night. An idea that constantly rattles inside your head, begging to be vetted. An idea for an app. Many apps start this way, with dreams of making large sums of money capitalizing on the mobile device movement currently in play. Truth of the matter, though, is that less than 1% actually become financially viable. Not being prepared is usually their downfall.
People with app ideas attend great events and sometimes get lucky connecting with another attendee to further that idea. What most don’t take into consideration, though, is that the idea they are developing into a mobile app is actually the start of a business, and said app’s key to success is the preparedness planned for prior to its release into the digital marketplace for public offering.
It has been noted that there are a couple of trends that have enabled said ideas into a lucrative small business. The following are tips on how to move forward regarding that endeavor.
Think about your 30, 60, 90 day plan after the app has launched.
- Define your strategy: Will the one app be a continued project with many versions or will this be the first of many apps to come? Create your business plan to have a path set beyond the launch of the app. Think about your 30, 60, 90 day plan after the app has launched.
- Create based on need: Don’t just build an app for you. Be sure to fulfill a required need or a proposed future need. Social media can provide great insight as to needs people have and can also be a great sounding board to test theories. Listen and learn as to how your idea would better others’ lives.
- Plan your presence: Remember, there are millions upon millions of apps available in many digital marketplaces. How will your app stand out? How will your app affect your intended audience positively? How will your app have a lasting impact on those who use it and will they be willing to make mention of it to others?
- Learn from failure: The age-old adage, “If at first you don’t succeed, try and try again…” applies greatly in the app creation business. Many successful apps go through many iterations before striking a chord with its intended audience. Failure is but a sounding board as to what needs to be adjusted or recreated to ensure the needs of your audience are met.
Building a business instead of just an app can provide longevity and further success beyond the initial premonitions thought of in regards to the preliminary offering of your app. While app creation can be lucrative, be of mind to think that your success will be a byproduct of your passion. Enablement of your audience is the key to your success.