YouTube is a great way to promote your business. Whether you own a small shop or a large company, using YouTube is essential for branding and marketing. In this article, we will go through 5 effective ways to use YouTube for your business.
1. Client Testimonials
Video testimonials are a great way to show potential consumers that your business has a positive track record for providing great service. There’s no better way to reassure consumers that you can deliver results. Consumers love testimonials and you can provide them through YouTube videos.
Video testimonials are a great way to build trust for your brand, help buyers overcome skepticism, and are an awesome sales tool. You can upload these video testimonials to your YouTube channel or even create a playlist for them.
2. Creating Videos for Your Industry
There are many people using YouTube to learn how to do certain things and for solutions to any problems they may face. This is a great opportunity for you to provide help by creating "How to" videos for solutions to problems within your industry.
For example, let’s say you manage an internet marketing firm. You could create a YouTube video that shows people “How to SEO your Website” or “How to Use Facebook Ads,” etc. After doing so, you could leave a link to your company website in the video description or as an in-video graphic. Once consumers see that you have expertise in an area that they have interest in, they may contact you for your services.
Most potential consumers would much rather watch an engaging video than read a 2000-word sales letter.
3. Showcasing Your Services
Creating detailed descriptions that explain the services your business offers is essential for success. Most potential consumers would much rather watch an engaging video than read a 2000-word sales letter. You can use your YouTube channel to showcase videos that provide a detailed explanation on what kind of services you offer and why the viewers should decide to work with you. The key here is to create one or more videos to your YouTube channel that entice the viewer to try your services.
Show viewers how your services or products work, what makes you different from your competition, and how you plan on providing your clients with great results. You can even include testimonial clips in these videos as mentioned above.
4. Vlog Your Day at Work
Vlogs (also known as video logs) are becoming increasingly popular on YouTube every day. People love watching them because they get to connect with the creator. Vlogging is one of the best ways to really connect with your potential clients.
A cool way to use YouTube for your business would be through uploading a vlog that shows what your entire day at work is like and how you get the job done. When it comes to connecting and engaging with your target market, vlogging can provide great results.
5. Video Contests
Want to create a buzz around your business? There’s nothing better than a contest when it comes to getting brand engagement! Video contests hosted on YouTube are an effective strategy for marketing your business. For this to work you need to offer a prize for those interested in your industry. All entries can be in the form of videos centred on the product or service you offer. This is an awesome way to create great buzz for your business for free on YouTube.
More Ways to Use YouTube for Marketing
The five promotional strategies mentioned above are a great way to effectively use YouTube for marketing your business. Here are a few honorary mentions of strategies that may also work for you:
Commenting on Videos – Leaving valuable comments on YouTube videos that are watched by those in your target market is an effective way to get more interaction and interest for your brand. It’s important to leave comments that are valuable and not just there to promote yourself. Providing great feedback can bring more eyes to your business.
Providing Coverage of Events – Did you ever host a conference, seminar or a networking event? If so, upload footage of past events that your business was a part of. This is a great way for viewers to experience your presence in the industry. You can even live stream conferences or presentations by speakers on your YouTube channel.
Conduct Video Interviews – Interviews usually benefit both parties. By being interviewed, someone gets to market themselves and showcase their expertise. Those conducting the interview get to provide this great expertise and footage to their audience which helps build a stronger relationship. Uploading these video interviews on your YouTube channel is another method you can use to promote your business with YouTube.
Overall, YouTube is a great choice when it comes to marketing strategies. It is an awesome platform that should be prioritized as much as your business’ other social media campaigns. Start using the strategies mentioned above to see which one brings you the best results!
Bio: Ro Mahindru is the founder of Vlog Nation – an online magazine that provides video marketing tips to vloggers and video creators around the world. You can also follow VlogNation.com on Twitter @VlogNationInc.