Effective Tweets For Your Small Business

Effective Tweets For Your Small Business

Leadership | Posted by YouInc.com - April 8, 2016 at 12:00 am

You want to use Twitter strategically for your business, but the problem is that sometimes you just can't think of anything to tweet. You know that your tweets should be interesting and relevant, but some days all you can come up with is a list of what you had for breakfast.

Here are some great tweet ideas for your small business:

Always think about your followers and the value that they derive from your tweets. If you successfully engage with them on Twitter, it will pay off.

Twitter contest. A contest is an effective way to engage your customers, and the possibilities are endless. A children’s clothing store could hold a contest where customers submit photos of their children modeling their favourite outfit; a music school could post some music trivia questions and draw a winner from the first ten correct responses; a catering company could hold a contest for the best summer drink recipe. Contests are fun and they get people's attention.

Links to relevant articles or information. When you provide useful links, you set yourself up as an expert in the field. People are always looking for ways to improve their lives and expand their knowledge. If your links are fresh, interesting and credible, your followers will pay attention when you tweet.

Asking questions to encourage engagement. Most people on Twitter want to engage but they may not know what to say. Put some general questions out there to encourage a response. You could ask, "What is your favourite thing to do on a date?" or "How did you spend this beautiful weekend?". Ideally, the question would be related to your business in some way, but even if it isn't, it is still good to get people talking to you.

Twitter-only promotions. Everyone loves to get a deal, and Twitter followers like nothing more than having access to opportunities just because they follow you. Offer your followers exclusive little goodies every once in a while and you'll find that they regularly stop by to check out your profile.

Replies and retweets. Once you establish a presence on Twitter, your customers may use it as a means to contact you. Therefore, it is important that you monitor your direct messages, your mentions, and your retweets. A company does more harm than good with their Twitter presence if they do not respond to their customers. Some customers use Twitter to publicly complain about companies. Where appropriate, address those complaints. Remember, you always want to show that your company cares about its customers and that you do your best to keep them happy.

When you're using Twitter to promote a small business, there is always a temptation to turn your tweets into mini-advertisements. Don't fall into that trap or you will be dismissed as a spammer. Twitter requires a little more subtlety. Always think about your followers and the value that they derive from your tweets. If you successfully engage with them on Twitter, it will pay off.

Tags: mompreneur, retweet, small business, social media, tweet, twitter, health, communication, contests, engagement, social engagement, social media strategy

Maria Locker

Mompreneur® Showcase Group Inc. is the trusted national network that supports, educates, and empowers moms in business across Canada. Company highlights include over 14,000 members and subscribers within their online community, presentation of the "Mompreneur® Award of Excellence", and the annual National Mompreneurs® Conference. Maria Locker, Founder & CEO.

Rohit M.
December 10, 2013 at 7:12 pm
Great strategies for effectively using twitter! Replies and Retweets are something every small business should look towards. Especially replies! Interaction with your customers is important for any business and by providing replies you can build a bigger and more effective presence on social media! Awesome article.