Sisters-in-law Neige and Pippa Blair are the co-founders of Routine, an all-natural deodorant crafted in Calgary, Alberta. Since starting their business in 2012, Routine has rapidly grown and is being sold in over 300 stores across North America. The duo came to District Ventures as members of Cohort I to be part of a community of like-minded entrepreneurs. Watch to find out how Neige and Pippa launched Routine and continue to grow in the changing health and wellness landscape.
Related: Arlene's Healthy A-List
Tags: game changer profiles, health, health and wellness, video profile, wellness, calgary incubator, district ventures, routine deodorant
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