Moms make hundreds of decisions a day. We're multitasking mavens and we're great at listening to our gut instincts.
As a mother, you probably have an established support network of friends and family, who relate to your concerns, offer sage advice and give you the affirmation you need that you're doing a great job raising your child.
Can you say the same about your role as a sole proprietor?
The life of a sole proprietor frequently mirrors that of a mom. You're busy and you've got your hands full. Having no business partner to share your ideas with means you are most likely ready to talk "shop" with anyone who will listen, a part that often falls to our partners or close friends. While they make great cheerleaders, you need more in your corner to grow your business.
Here are four tips to help you manage.
Find your community
Search Google or social media outlets for "Mompreneurs" and "women entrepreneurs" and you'll find information about local groups. Join their networking events, meet-ups and participate in their social media communities.
There are plenty of Twitter parties that support the Mompreneur community. Get tweeting and build your connections in 140 characters or less.
Mompreneur networking communities enable you to tap into word-of-mom marketing. As a mom, you know just how powerful that can be. People want to do business with those they know or those who are referred by people they trust. When you become part of a community group, you become part of their network and you'll find yourself getting business from their referrals.
The women in these groups are the ones who will get you. They'll be all jazzed up at the idea of talking business and babies just like you.
Connect with other businesses
Are there other businesses that are in synergy with yours? Do they serve the same ideal client and offer services or products that compliment your own. Reach out to them with a proposal of how you can work together. Think link exchange, guest blogging, bundled services and more.
Identify what task you avoid the most or what takes you the longest to accomplish. That task, the one that's been on your to-do list for weeks…that's EXACTLY the one (or two) that you simply must pass off in order to manage as a sole proprietor.
You will not be able to grow your business if you let yourself get stuck in the weeds
Don't even wonder if you are too small to outsource. Virtual assistants (VA), web and graphic designers, and bookkeepers are common services that business owners first need help in. Hire by the hour or set a budget limit and work within it to get what you need done.
Work in your strength zone and outsource the rest.
Make your office hours.
As a sole proprietor, it can be tricky to put boundaries on your work time. It's easy to stay up late when your children are in bed since it's the quietest time of the day.
Be kind enough to yourself and your family to spend quality time with them. You may find yourself playing in the park when an idea strikes you. Whip out your cell phone and write it down.
When we remove ourselves from our work environment both mentally and physically our creativity is given the freedom to flow.
The initial spark for your business probably came when you were doing something completely routine, like making lunch, changing a diaper or taking a walk.
Mompreneur® Showcase Group Inc.
Mompreneur® Showcase Group Inc. (www.TheMOMpreneur.com) is the trusted national network that supports, educates, and empowers moms in business across Canada. With close to 20 satellite locations in Ontario, supportive networking groups are now expanding to other provinces in order to connect business women everywhere from East to West of the country. Company highlights include over 10,000 members, presentation of the "Mompreneur® Award of Excellence", and the re-launch of MOMpreneur® Magazine. Contact Head Office for further information on licensing or becoming a member:
Founder & CEO, Mompreneur Showcase Group Inc