On April 26, Scotiabank invites small business owners and entrepreneurs to join a Facebook live event to learn from industry experts. YouInc sat down with each expert before the event—from marketing and communications pros to legal and finance experts--to learn their biggest business lessons, their advice for small business owners, and what inspires them to do their best every day.
Max Sawka has a decade of experience in digital marketing. At digital marketing agency OneMethod he leads the creative direction for clients like Kit Kat, Smarties, and Nescafe. Sawka shares the one question every entrepreneur needs to ask to build a new product, why constant execution of ideas is important, and how he overcomes self-doubt:
YouInc: What was the best piece of advice you were given when starting out as an entrepreneur?
Max Sawka: Never stop asking yourself “would you…?” Would you use this product? Would you like this Instagram post? Would you go to this event? It’s so simple and has grounded most decisions we ever make.
If you softly ask "would you like this?" you can almost rationalize that some proverbial "you" will like it, meaning, someone in your target audience will be into whatever you're creating and selling. It's too easy, and when things get hectic, it can be comforting to tick that box and move on to the next thing. But if you ruthlessly ask yourself "would you like this?" and make yourself the actual "you" in question, it forces you to stare in the mirror and truly test the validity of what you're doing.
It's difficult, and can often lead to an entire weekend of re-doing a whole boatload of work, but it's critical to creating and selling great things.
YI: Name the biggest overall lesson you've learned in running a business.
MS: These days, we have the tools to pretty much accomplish anything.
Being an entrepreneur is not about starting a business or being your own boss. It’s about having a specific mindset. And while some of the best entrepreneurs are certainly born that way, I also firmly believe this is something that can be learned or developed in nearly anyone over time.
YI: In moments of self-doubt, how do you build yourself back up?
MS: After feeling sorry for myself and eating cheeseburgers fails to do the trick, yet again, I tend to tackle something that I like or I’m good at. This usually triggers some enjoyment or confidence and before I know it, I’m attempting to take down the thing that kicked me in the first place.
Do you have a question for Max Sawka about marketing your business? Listen to his tips and register for the Facebook live event here.