Entrepreneurs we meet are often curious about the work we do. We suspect they’re really wondering how a business coach, or business advisor, as we prefer, could help them. There are lots of ways to detail and describe the work an advisor and client do together. For instance, we work together on high-level strategy and planning, financial analysis, hiring and managing employees, marketing, and more. We also help entrepreneurs get out of their own way – by which we mean identifying and addressing the thoughts, feelings and behaviours that inhibit growth and success.
Here are a few of the scenarios that might merit some time with a business coach or advisor:
- You’re starting up in a new space and want to make sure you’re getting off on the right foot.
- You’ve built your business to a certain level and now want to decide what to do with it going forward.
- You have tons of ideas and need help prioritizing, organizing and planning how to execute them.
- You’re growing fast and are struggling to manage the growth.
- You’re so caught up in the day-to-day effort of running your company that you don’t have the time or energy to look at the bigger picture.
- Your growth has stalled and you need to identify and address the cause.
- You need access to a sounding board who isn’t a member of your staff or family. In our experience, having access to a second opinion is hugely important to entrepreneurs.
- You need help staying accountable to your goals and plans.
When should you not hire a coach?
- When you’re not open to changing or to hearing differing opinions. If you just want someone to tell you that you’re doing everything right, call your mother!
- When it’s clear you can’t focus on working on your business right now because other factors in your life won’t allow for it.
- When you just want someone to come in and fix it for you. A coach works with you to help YOU address what’s not working in your business; he or she can’t do it for you.
If you decide you could use some coaching, even in the short term, know that finding the right help is important. Each business coach or advisor will bring a different set of experiences and knowledge with them and styles can vary widely. Shop around and make sure that your coach is the right fit for you.