Use this tool to support your business plan review and planning process. Simply make notes on progress to previous goals and identify your focus for the upcoming year.
 
SWOT Analysis
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can help you understand how your business is positioned in relation to the market and your competitors, and thus provides verification of strategic/competitive analysis.
By carefully evaluating your business before creating next year’s business plan, you can start to craft a strategy that helps you distinguish yourself from your competitors. Create an overview of your business today by thinking through the questions to complete the chart below.
Strengths | Weaknesses | |
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Internal Factors |
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Opportunities | Threats | |
External Factors |
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Evaluate Business Plan Components
Use the following evaluation criteria to further assess the key areas of your business plan and ongoing development.
Remember: Simply make notes on progress to previous goals and identify your focus for the upcoming year.
Market Review | ||
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What have your key marketing initiatives been? | Sales | |
How does this compare to your original marketing plan? | Pricing | |
What are the key considerations for the business as you create next year’s marketing plan? | Advertising and Promotion | |
What are the risks identified? And what contingencies have been advised? | Competition |
Operational Review | ||
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What are your key operational accomplishments during the past year? | Product Quality | |
What areas for improvement still exist? | Premises and equipment (technology) | |
How can your operational priorities contribute best to the success of the business next year? | Human Resources | |
Risk Management |
Management Review | ||
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Are the right people in the right roles? | Knowledge, Skills, Abilities | |
What incentives have been introduced to drive the business (commitment)? | Advisors | |
What gaps in the team need to be addressed? | People Engagement | |
Performance |
Click here to download the Business Plan Review Template
Tags: analysis, business, check up, cybf, goals, leadership, SWOT