BRANDING THE LIMELIGHT - When caffeine is your motivation

BRANDING THE LIMELIGHT - When caffeine is your motivation

Lifestyle | Posted by YouInc.com - October 16, 2012 at 1:30 pm
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Diana Olsen, President and Founder of Balzac's Coffee Roasters, has a theory: being an entrepreneur is similar to being an actor.

"Actors need validation. They need to be noticed. I think that's something in their personality. I realized that's sort of true for entrepreneurs too. We don't need to be personally in the limelight, like an actor, but we're driven. That drive might come from this need for validation."

Not that she thinks it's a bad thing.

"If that's insecurity, well, the opposite of that would be to not care about something. I admire that in people. I've always felt I need to succeed, I need to prove myself, I need to get my father saying, good work, Diana, I'm so proud of you." She laughs. "It was always in my DNA I guess. I don't think I'm an insecure person in a bad way."

Maybe it was her recent appearance on CBC's Dragons' Den that started Olsen on this tangent. After all, her televised pitch thrust her into some actor-style limelight, which has taken some getting used to.

"I've always just been behind the scenes. The business is known as Balzacs, not Diana Olsen's."

Balzac's Coffee Roasters might be named after a 19th century French writer who was enamoured with the bean, but Olsen's business is infused with her personal passions: literature, coffee and all things French. She is the driving force behind seven unique cafes scattered throughout Ontario, including her recently opened Toronto Reference Library location, with funding from two of the Dragons, Arlene Dickinson and Bruce Croxon.

By YouInc Columnist Tiffany Burns

Tags: lifestyle, profile, diana olsen, balzacs cafe, coffee, motivation, funding, profiles

Comments
Haley Evans
October 23, 2012 at 4:47 pm

“If that’s insecurity, well, the opposite of that would be to not care about something. I admire that in people. I’ve always felt I need to succeed, I need to prove myself, I need to get my father saying, good work, Diana, I’m so proud of you.”


I feel the exact same way! It's the drive that gets me up and the morning and the drive that will lead my business to success! 

Nancy Lowery
November 5, 2012 at 12:20 am

from Balzac Alberta - we have a Balzac Coffee postcard from my sister in law, we drank the coffee! So yes you are across the country and recognised in the small hamlet of Alberta that Rocky View County is attempting to obliterate! Congrats to your success!

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