Seat 3A: Eric Brass, Founder and CEO, Tequila Tromba

Seat 3A: Eric Brass, Founder and CEO, Tequila Tromba

Lifestyle | Posted by - November 13, 2014 at 1:00 am

Name: Eric Brass
Hometown: Toronto, Canada
Home Base: Toronto, Canada/Guadalajara, Mexico
Occupation: Founder and CEO of Tequila Tromba
Instagram & Twitter: @TequilaTromba

Bio: Eric Brass started Tequila Tromba after quitting his day job in banking and going for the dream. He started selling Tromba out of his backpack in 2011, eventually building the brand into one of the top premium tequilas in Canada and the #2 premium tequila in Ontario. Brass recently signed two distribution deals in the US, with contracts for New York and Florida on the way. 

Q: Most visited destination for business
A: Chicago, IL and Washington, DC.

Q: Local knowledge tip
A: Befriend a bartender in your traveling city and he/she will give you all the tips you need – from restaurants, to other bars, sights to see and where to feel the vibe of the city. Better than any travel book.

Q: DIY vs. travel agent 
A: Always DIY.

Q: Most impressive airport
A: Beijing, China.

Q: Preferred airline 
A: Cathay Pacific.

Q: Aisle or window
A: Aisle

Q: What three things are on your must-pack-or-will-suffer-a-meltdown list? 

  • Bar tools (you never know)
  • iPhone battery pack
  • A list of the top cocktail bars in town

Q: Jet lag strategy
A: Sleep or don’t sleep on the plane (depending what the time change calls for).

Q: Staying in shape on the road 
A: Always book a hotel with a gym. If that fails there are many exercises you can do in your hotel room.

Q: Your preferred conference hotel
A: I’m a big fan of W Hotels. When in Chicago, I’ll stay at The James.

Q: Best hotel bar for networking with other entrepreneurs
A: The Thompson Hotel.

Q: Best hotel for makeshift office options
A: The James Hotel offers private offices for frequent clients.

Q: Time & money saving tips
A: I’m a TripAdvisor man. 

Q: "I would do almost anything to relive every minute of this hotel stay..."
A: Landmark Hotel in London, UK.

Q: A hotel that has been a crashing disappointment? 
A: I walked into a hotel room in Mexico and someone was sleeping in the bed.

Q: Your most amusing or regrettable holiday souvenir
A: Let’s go with amusing. I have a knife I traded for in Mexico, with a Spanish inscription: “Be friends to all men.” It sits on my desk and always gets some pretty great comments.

Q: Describe your guilty pleasure when traveling
A: Street food.

Q: Brushes with greatness: Most famous or interesting person you have spotted or bantered with on your travels… 
A: Full night in Vegas with my mate and the San Francisco 49ers may take the cake. 

Q: Tell us about a great little place you recommend to friends 
A: It may not be that little but everyone who goes to Chicago must hit Big Star; absolutely sensational spot.

Q: Confess to one thing you've nicked from your hotel room
A: Who doesn’t take the soaps?

Q: UNESCO World Heritage Site that blows your mind
A: The Great Wall of China.

Q: The coolest hotel you've ever stayed in
A: Round Hill, Jamaica

Q: The best spa experience of your life
A: We should ask my wife that question...

Q: A travel themed film that has really moved you
A: The Motorcycle Diaries.

Q: A beloved travel book, fiction or non-fiction
A: Bill Bryson is the man. I can’t pick.

Tags: instagram, tequila tromba, eric brass, travel, si si penaloza, seat 3a, profiles

Si Si Penaloza

Si Si Penaloza has been jet-setting to the world's top destinations for over a decade, contributing to The Globe and Mail, JETSET and NUVO. She has trekked the Himalayas in seersucker pajamas, tracked baby kiwi birds at Cape Kidnappers and observed octopus at 80 feet below in Bora Bora.

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