Seat 3A: Moe Razi, Founder, Razi Design and DÉAE Beauty

Seat 3A: Moe Razi, Founder, Razi Design and DÉAE Beauty

Lifestyle | Posted by - December 16, 2014 at 1:00 am

Name: Moe Razi
Hometown: Toronto 
Home Base: LA & La Jolla
Occupation: Entrepreneur, Founder of Razi Design and DÉAE Beauty

Bio: The daughter of a high-profile diplomat, Moe Razi grew up traveling the world, enjoying the cultural highlights of many host nations. In her vast, global experience, she has an impressive mastery of languages. At an early age, she demonstrated an instinct for design, art and haute couture. She joined Holt Renfrew as a lead makeup artist while still in university studying physiology. Moe Razi went on to capitalize on this raw talent for the beauty and fashion industry as a much sought-after creative director for fashion shows and photo shoots in Toronto, New York and Miami. Further study in Toronto and New York's Parsons New School for Design solidified her design ethos and led to the establishment of her own company, Razi Design. A responsive collaborator, this intrepid entrepreneur enjoys prestige relationships with key industry influencers and insider-only decor resources.

Q: Most visited destination for business
A: LA & NY.

Q: DIY vs. travel agent 
A: A good assistant is priceless.

Q: Most impressive airport
A: Mont Tremblant. It's a log wood chalet. Cozy, warm, charming and welcoming.

Q: Preferred luggage
A: Rimowa.

Q: What three things are on your must-pack-or-will-suffer-a-meltdown list? 
A: Contact solution, glasses, laptop.

Q: Preferred airline
A: Air Canada and Virgin Airways.

Q: Jetlag strategy
A: Melatonin the night you arrive to reset your clock. Brisk exercise the next morning. Keep hydrated during the flight and moisturize often.

Q: Staying in shape on the road 
A: I'm obsessed with Lagree. I try to find a studio anywhere I travel in North America. Everywhere else, I'll settle for a 20 minute workout in the hotel gym.

Q: A travel moment that sparked an entrepreneurial idea or solution
A: I'm extremely picky when it comes to getting my hair and nails done. Finding an excellent stylist is impossible. I also hate traffic and waiting around in a salon; I never know my schedule because life revolves around my toddler, husband and job. I'm always in a rush and always have an event or a dinner I have to get to. This is the very reason I created DÉÆ – "effortless beauty to your door.” An online booking agency, DÉÆ sends extremely talented stylists to wherever I am. It's the perfect fit for mothers, professionals or anyone who doesn't have that hour or two to waste in a day. An affordable luxury any woman will ‎love!

Q: Is the service up and running? Who do you cater to?
A: Yes! Our website will be up soon, and our stylists have been busy through word of mouth and social media. We are currently operating in Toronto and San Diego, with an objective to expand to more cities. I find everyone in Toronto is starting to look the same – same blowout, same makeup, play-it-safe wardrobe choices. DÉÆ brings cutting edge style into your home, office or hotel. Our team has been hand picked, molded to perfection to follow discerning DÉÆ guidelines.

Q: Most interesting foreign brand unknown in North America that you think gets it right
A: Kiko makeup from Italy. It's just amazing. Everything in the line is perfect, from texture, pigment, quality to packaging - and it’s extremely affordable!

Q: Best hotel bar for networking with other entrepreneurs.
A: Soho House, in various cities around the world.

Q: What hotel has truly lived up to the hype?
A: Splendido Hotel in Portofino and Four Seasons George V in Paris. The ambiance, design, service, food, and feel is beyond perfection.

Q: On the flipside, a hotel that has been a crashing disappointment? 
A: The Ritz Carlton in South Beach. I’m very disappointed in their new design. I loved the old world charm that they were known for.

Q: What do you enjoy finding most in a mini-bar?
A: Chocolate.

Q: Describe your guilty pleasure when traveling
A: Shopping! I love finding unique pieces, clothes, art or furniture for clients.

Q: What foreign phrase do you most enjoy tossing about?
A: "Je m'en fiche!" Translates to “I don’t give a fig!”

Q: Brushes with greatness: Most famous or interesting person you have spotted or bantered with on your travels… 
A: Deepak Chopra. He's one of the most forward thinkers on the planet; just an incredible human being.

Q: Confess to one thing you've nicked from your hotel room
A: Great smelling shower gels.

Q: Favourite island
A: Barbados. The people are kind, beautiful beaches and excellent food everywhere you go.

Q: The most painfully cool hotel you've ever stayed in
A: Any hotel designed by Philippe Starck, he’s so innovative and creative.

Q: The best spa experience of your life
A: Enchantment Spa in Sedona, it is a spiritual and mystical place.

Q: A beloved travel book, fiction or non-fiction
A: The Smartest Kids in the World: And How They Got That Way by Amanda Ripley.

Tags: deae beauty, moerazi, travel, si si penaloza, seat 3a, profiles

Si Si Penaloza

Si Si Penaloza has been jet-setting to the world's top destinations for over a decade, contributing to The Globe and Mail, JETSET and NUVO. She has trekked the Himalayas in seersucker pajamas, tracked baby kiwi birds at Cape Kidnappers and observed octopus at 80 feet below in Bora Bora.

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