Porter Airlines strives to make flying as comfortable as possible for its passengers; and Robert Deluce, Porter’s CEO, maintains a strong focus on hospitality and customer service. With welcoming lounges, complimentary snacks and friendly staff, Porter embodies the concept of flying refined.
But hospitality is only one side of the story. Deluce has the feisty spirit of all true entrepreneurs, having overcome high-profile obstacles like former Toronto mayor David Miller’s campaign to stop the bridge to Billy Bishop Toronto City Airport. In recent months, Deluce has battled opposition to Porter’s plan to expand the island airport to accommodate Bombardier CS100 planes equipped with “whisper jet” engines.
Whatever the outcome, one thing is certain: it’s not smart to bet against Deluce. He’s taken Porter from two planes and a team of 200 back in 2006 to 26 planes and 1400 team members. And while debate over jets continues, an 800-foot pedestrian and utilities tunnel is currently being built to Billy Bishop Airport – with an expected completion date for the spring of 2014.
In the video below, YouInc talks to Deluce about his continuing passion for aviation, his journey as the founder of Porter, and his advice for other entrepreneurs.