Zen and the Art of Rock N’ Roll

Zen and the Art of Rock N’ Roll

Lifestyle | Posted by YouInc.com - October 9, 2013 at 12:00 am

Terry McBride’s office space mashes-up Eastern Mysticism and Western Music, connecting the dots between his life and work.

For a busy music executive running a major label, Terry McBride’s office life has a nice flow. Part of the trick is that he’s turned his two abiding passions – music and yoga – into his life’s work. McBride is one of the founders and CEO of Canada’s largest independent recording label, Nettwerk Productions, a company that has sold over 150 million albums worldwide for artists like Avril Lavigne, Coldplay, Dido, Fun and Sarah McLachlan. He’s also the CEO and co-founder of YYOGA, a chain of wellness centers inspired by his love of yoga.

YouInc caught up with McBride in Vancouver for a tour of his office, an intriguing blend of eastern mysticism and western rock n’ roll. In the photo gallery and interview below, McBride explains how it all comes together.

“Work and life are interdependent. I think a lot of people separate the two, they see differences between work and life. I get to do what I love, so I can call my passions work, but if it’s a fun day with lots of laughter, how can you deem that to be work? 9 times out of 10, what I do is not work. I’m here very simply to make the world a better place, and to offer up whatever I can to make that happen.”

“This is my office and within this office is a collection of stuff. Some of it is simple yet beautiful.”

“I am surrounded by yoga and music, both disciplines that are thousands of years old. Both deal with emotions and coming to terms with those emotions.”

“Music and yoga are my passions and I am blessed to live my passions. I don’t think I could work any other way, because I don’t see work as work. So this is kind of a blend and a collection of all that feel.”

“On cloudy days I might light a candle. That’s what I might do first thing in the morning and that sets the tone for the day. I’ll have my green tea and I’ll have my raw chocolate macaroon – and that’s usually around 8 or 8:30am.”

“I usually start work at about 6am, but I work from home initially. And I deal with a lot of the end of day Asia and up to end of afternoon Europe. Then I come in here when the rest of North America’s awake, but I come in with a very balanced mind because I’ve already dealt with all of my emails. “

At 11:40 it’s almost religious for me: I get up, I leave and I go and do a yoga practice. It’s a one-hour yoga practice and I’m back here by about 1:15pm. I’ll have a lunch at my desk, I”ll work till about 5. I’ll walk around the office talk to people, communicate with people. Then I go home and spend time with my family. At about 8 or 9 at night I’m back at it again, cleaning up my end of day emails and the beginning of the day in Asia. And that’s a Monday through Sunday, that’s kind of what it is. “

“If I like something I wouldn’t do it. If I love something I know there’s millions of me that would love it too…If you like something, the reason why you’d work it and release it is because you want to make money. I don’t think that’s authentic in its intent. Abundance has more to do with money, it has to do with making the world a better place. So if we love it, we do it. If we like it, we don’t.”

“It depends how you define ROI…If ROI is making the world a better place, and you can marry it with money, and be authentic to your intent, then everything will work out. It might just take time. All parallel roads meet, they might just not go quite the path you thought they would go. It took Sarah McLaughlin almost a decade to become a household name. So if I looked at my ROI in the first 5 years it would have been horrible. If I looked at my ROI in years 10 through 15 it would have been absolutely brilliant. “

“Nettwork is not Terry McBride. Nettwerk is 100 different people, 100 different artists, over 30 years. It’s a collection of energy from all of those people, of energy from all of those people.

“YYoga might be part of my dream, but it’s also the dream of a couple of hundred other people here too. And every week I get letters about how YYoga has changed their lives.”

“I’m a 53 year old father of three, I love life. I love yoga. I love music. I love imagination. I love simplicity. I love a lot of things. I see opportunity in everything. That’s who I normally am.”

Tags: avril lavigne, music, nettwerk music group, office space, rocknroll, sarah mclachlan, terry mcbride, vancouver, yoga, profiles

Darryl Humphrey
Darryl Humphrey studied photography at Central St. Martins in London, UK, working with leading advertising agencies on projects for Vidal Sassoon, BOY London and Barford Films, before moving his studio to Canada in 2000. He continues to work across Europe, North America & around the Pacific Rim, bringing his distinctive energy to productions.
Bryan Dunne
October 10, 2013 at 7:35 am
Interesting approach - for a what we would call successful business person - it's illuminating to me as I've got a strong entrepreneurial bent with an emphasis on wanting to help make a difference, but have spent way too much of my 'work' life doing things I don't love, a few I didn't even like :-) I guess, upon reflection, I always try to learn from even those experiences and try to make a positive impact on others
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