One of the most challenging tasks for any new business owner is finding their first client.

Have you thought about using your personal interests to build new relationships? There are different ways to reach out and make new connections.

Having a good idea isn’t always enough to launch a successful business. Your idea needs to solve a problem.

When it comes to marketing, tactics without strategy can easily result in failure.

Thanks to a number of online platforms, operating an e-commerce site is a lot easier than it used to be.

If you have a business, of course you want people to know about it.

Email marketing is perceived as less fun than newer social media channels, but it's still effective.

Marketing is always key, whether your business is online or brick-and-mortar.

Are business cards a thing of the past or an opportunity for future business connections?

You are the “something new” in the market. No patent required.

If you want to grow your customer base, you first need people to notice you.

Implementing a marketing strategy that relies solely on social media may impede your ability to make strong personal connections with your customers.

When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings?

Arlene offers not only smart marketing tips, but also wise words on the instant gratification of today's society.

Social media can be a great tool for self-promotion - if you do it right. Read on for 5 key social media mistakes you need to avoid.

Knowing your elevator pitch is essential when it comes to personal banding, sales, marketing, and networking.