Keys to Staying Focused

Keys to Staying Focused

Marketing | Posted by - July 8, 2013 at 6:30 pm

When I'm advising my clients about business strategy, I often speak about focus. And one of the benefits of cultivating a laser-like focus is, quite frankly, knowing what not to waste your time and energy on. Focus means staying in the zone, maintaining a state of heightened concentration and absorption that psychologists often characterize as flow. It's the kind of immersion that you can see in great artists at their peak or world class athletes at the top of their game. It's also something that leading entrepreneurs cultivate.

Here are three quick tips to help fine-tune your entrepreneurial focus.

  1. Make it Fun
    • Stop and think about what you love to do. The more centered your work is, the more it emanates from one of your core strengths, the easier the work will be, the more fun it will be – and, in fact, the less it will feel like work. Picture for a minute how focused and immersed children are when they play. That's exactly the type of focus you want to bring to your business.
  2. Knowledge & Empathy
    • You must be able to talk fluently and intimately about the deepest fears and highest ambitions of your clients. This sort of knowledge cannot be faked – you have to own it.
    • You must also genuinely care about the challenges, desires and goals of your clients – and moreover have an authentic desire to help them succeed. Doing so makes you relatable and credible and, further, makes the competition irrelevant.
  3. Trust Your Gut
    • Your intuition should play a big part in developing your focus. The important thing is not to over-complicate or over-analyze things. In other words, don't get in your own way.
    • Successful entrepreneurs are famous for turning to their instincts at key moments in the evolution of their businesses. As Steve Jobs famously said at the Stanford Commencement in 2005: "Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

Children. Artists. Athletes. And of course visionary entrepreneurs like Steve Jobs – all great signposts on the path to staying focused.


Business Strategist, Sophie Boyko teaches Small Business Owners and Entrepreneurs how to grow a profitable business. Sophie is an aspiring, thought provoking leader and in-demand speaker, trainer and coach. Sophie has helped hundreds of North America's entrepreneurs with the skills and growth strategies they need to communicate with influence, make an impact, inspire action and build revenue. Connect with her on LinkedIn,

Tags: social, leadership, business, strategy, entrepreneur, flow, focus, immersion, intuition, niche, youinc, digital, Steve Jobs

Zahan Khursigara
July 14, 2013 at 5:18 am

GREAT POST.. thanks for the insight..

Sina Fakhrabady
October 9, 2013 at 6:13 pm
FOCUS is so important - but especially as an entrepreneur, it can be challenging at times with so many things going on at once. And sometimes, the things you're focusing on feel like they're taking an eternity to get done, but when you look back after a couple of months, it's amazing how much you accomplish!

Sina, Addibuy
Lindsay Weselak
October 9, 2013 at 8:28 pm
"Trust your gut" - Sometimes I try to ignore this, or wait it out, see what happens. It always comes back to what my gut told me in the first place.
Esther Okamura
October 29, 2013 at 10:13 am
I have a question - how best to focus in these social media times - I mean, "they" say post to Facebook at least 3 times a week (okay posting is easy but what about the content curation and writing part?), reply to your Facebook comments responsively, send at least 5 Twitters a day (which means you have to read the Twitter stream in order to sound half intelligent), etc, you get the point. So how do we actually gets the real business work done, meaning finding work and doing it? I'm going cross-eyed just trying to keep up with learning aspect of Facebook. Twitter, Google+ etc.
Nino Kamber
November 18, 2013 at 1:17 pm
Great article
Amanda da Silva
November 22, 2013 at 10:53 am
Thanks for the read, great way to finish off my Friday morning.
Nino Kamber
December 14, 2013 at 9:20 pm
This is a great article!
Vera Tempelmans Plat
December 29, 2013 at 10:30 pm
Great article, thanks
Gord Vass
January 7, 2014 at 8:38 pm
Thank you!
Sharon Lemay
January 9, 2014 at 10:51 pm
If you love what your doing you will probably have fun and stay focused.
Always learning! Fantastic post
Faith Chipman
January 25, 2014 at 1:23 am
@ Esther. You can hire an Internet Marketer. You don't have to hire them for an entire year, propose a 3-month or 6-month or longer term. Schedule your posts. It's easy! :) Look for the little 'clock icon' in lower left of comment box for FB. Just a li'l tip. I have felt your pain. Try choosing only one or two social media avenues and do it well. Find related blogs about your topic and share to your own page.
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