Knowing your elevator pitch is essential when it comes to personal banding, sales, marketing, and networking.

And how to fix them.

Arlene offers not only smart marketing tips, but also wise words on the instant gratification of today's society.

Knowing that what you have to offer is valuable makes what you are given all the more meaningful.

Marketing your business is a must, but it can be very costly. Here are some affordable tips on how to grow your audience and keep them coming back.

If you have a business, of course you want people to know about it.

Here are four ways your website may be working against you and what you can do to change it.

In this video, Arlene Dickinson provides some tips for small businesses looking to invest their marketing budget wisely. Marketing is an art and a science, r......

Email marketing is perceived as less fun than newer social media channels, but it's still effective.

Marketing is always key, whether your business is online or brick-and-mortar.

Listen in as Arlene Dickinson chats with PROFIT BusinessCast about entrepreneurship, key lessons to achieve an effective marketing balance, core components to develop a brand, and…

Having a good idea isn’t always enough to launch a successful business. Your idea needs to solve a problem.

Not all products are sexy or cool. However, these uncool products can often be the perfect place to start.

It's crucial that your branding represents what your business is now, not what it was in the past.