In this video, Arlene Dickinson provides some tips for small businesses looking to invest their marketing budget wisely. Marketing is an art and a science, r......

Listen in as Arlene Dickinson chats with PROFIT BusinessCast about entrepreneurship, key lessons to achieve an effective marketing balance, core components to develop a brand, and…

Knowing your elevator pitch is essential when it comes to personal banding, sales, marketing, and networking.

If you have a business, of course you want people to know about it.

Knowing that what you have to offer is valuable makes what you are given all the more meaningful.

Have you thought about using your personal interests to build new relationships?

When I'm advising my clients about business strategy, I often speak about focus. And one of the benefits of cultivating a laser-like focus is, quite frankly, knowing what not to…

Here are four ways your website may be working against you and what you can do to change it.

Marketing your business is a must, but it can be very costly. Here are some affordable tips on how to grow your audience and keep them coming back.

Email marketing is perceived as less fun than newer social media channels, but it's still effective.

Not all products are sexy or cool. However, these uncool products can often be the perfect place to start.

Marketing is always key, whether your business is online or brick-and-mortar.

Having a good idea isn’t always enough to launch a successful business. Your idea needs to solve a problem.

It's crucial that your branding represents what your business is now, not what it was in the past.