At a lecture I gave this week a young entrepreneur asked, “How do I stand out from the crowd when there are other products like mine in the market and I didn’t invent something brand new?”
My answer:
YOU.
You are the “something new” in the market. No patent required.
So what you need to do to stand out from your competition is paint a picture of what makes you unique, and tell your story. Every person and every business has a story to tell that sets them apart from the crowd.
Related: Guide to Starting Social Campaigns for Small Businesses
In today’s video I’m taking a minute to share part of my unique story with you, that led to pursuing my dream of being an entrepreneur and creating She Takes on the World.
Tags: branding, crowd, marketing, personal, stand out, unique, brand image, entrepreneurs, leadership, she takes on the world
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