The power of networking

The power of networking

Marketing | Posted by - November 29, 2012 at 5:03 am
Have you ever met someone who doesn't seem that bright, or particularly hard-working, but he or she became successful thanks to a great network of contacts? Have you ever met someone who always knows who to call when there's a problem?
That's the power of networking.
I sit on the boards of the Richard Ivey School of Business Alumni Association and the Canadian Sanitation and Supply Association. I'm a member of Entrepreneurs' Organization, which helps successful business owners excel, and Toronto's Spoke Club, a members-only gathering place. I also volunteer at a number of charitable ventures such as MotionBall, GlassFrog and Peacebuilders International.
I invest a lot of time in social media, and on securing and participating in speaking engagements.
I'd like to share five tips for effective networking:
  1. Always try to put more into your network than you get out of it.
  2. Associate yourself with other successful people.
  3. Find excuses to continually touch base with key contacts by introducing them to new opportunities, by inviting them to social functions, or by mentioning them in a blog post (more to come on that).
  4. Regularly update your social media channels: the evolution of networking.
  5. Make plays for media attention by touching base with producers, editors and reporters who have stated interests in your field.
These friends of mine have done a good job on the networking front and they're worth a follow:
And finally, three things to bear in mind:
  • Some introverts have great networks.
  • If you have a specific expertise, people will want to get to know you.
  • You never know what role somebody in your network might play down the road. A pair of examples: I worked on a deal with a banker that fell through, but during the process I was introduced to my Oxford Beach business partner, James Blackburn. And my investors in RoyalPak, who owned a waste transfer station, cold-called me in 2008, after reading a story in The Globe and Mail about a short-term waste removal company I had launched during a garbage strike in Toronto.

Tags: leadership, effective entrepreneur, billy hennessey, networking, time, business, digital

Tatiana Dudyez
November 29, 2012 at 6:17 pm

Hi Bill! thanks for adding me... this is new to me and I did not even know people can be added!? I am also part of EO in Montreal! the most awesome organization!!!! :-)

Cheryl Bowman
November 30, 2012 at 5:01 am

You are right about not knowing what role someone in your network might play down the road.  That is why you always treat people with matter their position in life.

Max Marascia
November 30, 2012 at 7:15 pm

Thanks for sharing this info Bill. It's always good to read valuable information

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