I'm exporting! Optimizing your first steps on the international market

I'm exporting! Optimizing your first steps on the international market

Operations | Posted by YouInc.com - July 11, 2014 at 12:00 am

Entrepreneurs end up exporting their products and services for all sorts of reasons and often do so in a variety of ways. You may even find yourself unexpectedly entering the international market, unaware that your business needs an export plan.

The accidental exporter

You receive an order from a client in another country who found your products via your website. You decide to fill the order and thus become an accidental exporter. To get the most out of this new opportunity, you will need to know about the regulations governing the exporting of your products, both in Canada and in the destination country. This will help you ensure you are in compliance with any quotas, licences and other key administrative procedures.

The uninformed exporter

You have successfully filled one or two orders from clients living in other countries. Are you interested in exploiting this new market and offering your services to as many people as possible? Make sure to avoid the pitfalls that await the uninformed exporter. Many resources are available to help you make your exporting experience a success:

Entrepreneurs taking on the world

Your company is well established in Canada and its results are encouraging. You decide to expand your client base and offer your products worldwide. Diversifying this fast can mean serious risks for your company. These can be minimized by using services set up to help you find markets with more potential and take the particular characteristics of each country into account, including:

  • Business customs
  • National currency
  • Trade agreements
  • Restrictions specific to particular countries

Proper preparation for exporting can mean success in marketing your products and services abroad. However, it is important to consolidate your presence in local markets before tackling foreign ones. To find out more, visit our Exporting page for access to all the resources listed above, and more. Don't wait!

Tags: business growth, expanding, exporting, international market

Canada Business Network

Canada Business Network - This blog is provided by the Canada Business Network – government services for entrepreneurs. Canada Business Network promotes entrepreneurship and innovation, and provides assistance through an organized network of service centres across Canada. There is a centre in each province and territory working with partners in many communities across their region, providing you with numerous service access points.

Rena Hawkins
July 23, 2014 at 6:17 pm
Great advise! Being in the business of providing transportation services I see this all too often. Exporters/Shippers have not done enough leg work prior to moving product out the door and into another country, the result is weak execution and unhappy customers. A couple more things to add to the list; connect with a good customs broker, and someone you can trust to coordinate your shipping. When looking for someone to coordinate your shipping here are a few things to think about.
1) Do you need to hire someone internally to take on this role
2) If your shipping needs are consistent you may be able to rely on one transportation provider
3) Consider entrusting your logistics to a well established 3PL that will be able to guide and direct you in all your transportation needs.

Happy Shipping!
Suzanne Bird
October 21, 2014 at 7:42 am
Having a company behind me work on the logistics, licensing and all red tape, I as a business owner only need to understand the do's and do not's of networking in these new markets globally. This is the power behind the networking marketing model in this day and age of social media and global access to markets all over the world, an entrepreneurs dream business model.
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