Does your business have a Facebook page? If not, here's something for you to consider: Your customers are on Facebook.
Here’s the quick and dirty:
- On average, Canadian Facebook users spend 1 out of every 5 Internet minutes on Facebook.
- Facebook currently has 19 million monthly Canadian users; that’s 71% of all Internet users in Canada who are connecting to people and things - events, brands, causes and businesses – that matter to them, while maintaining their authentic identities online.
- 74% of those 19 million monthly active users return to Facebook on a daily basis. That’s 14 million people daily; 2x more Canadians than the viewership of the 2013 Super Bowl, and nearly 3x more viewers than on CBC for the 2013 Stanley Cup Playoffs during game 7, Toronto vs. Boston.
These 14 million people return to Facebook daily to engage with their friends, discover and engage with brands they are connected to, and collect and share information from these trusted sources with their network of friends. This results in boosting your brand and services through word-of-mouth marketing, whether through simply engaging with posts from these brands, or choosing to share the content tied to your business on their feeds.
Having a presence on Facebook gives you the opportunity to be discovered by any of these individuals. With the platform’s targeting capabilities, not only are you able to reach more people, you can connect with specific people who may have already expressed interest in similar businesses. It also allows you to reach large groups of people with timely and relevant messages, customized specifically for the customers who have opted in to learn more about your business, as well as potential customers.
Your Facebook page will give you the ability to remain connected with your customers – the people who matter the most to you and your business - in a meaningful way, through two-way conversations, building trust and allowing them to share content you post with their friends, acting as ambassadors for your business. The page also provides you with insights and real time analytics, which will give you a deeper understanding of your customers and how your content and engagement is resonating with them, to figure out what works and what needs more work.
Ready to get started? Then, click here.
Facebook internal data based on reported and inferred data, August 2013
Media in Canada, “Super Bowl tops six million viewers on CTV”, February 2013
CBC, “CBC’s Hockey Night in Canada Sets Audience Record with Toronto VS. Boston Game 7 Broadcast” , May 2013