With 2013 coming to a close, it is the perfect time to reflect on your accomplishments and determine where there is room for improvement. Since you’re feeling relaxed and rejuvenated from the holidays, you are ready to take action. Here are some New Year’s resolutions that will help you take your business to the next level:
Don’t discount your prices without a good reason. When you’re trying to close a sale, it can be tempting to drop your prices. The problem is that after you do it a few times, the discounted price becomes your regular price. Before long, you find yourself working just as hard for less and less money. Instead, try to sell the customer on the value of your product or service, and if price is a sticking point, suggest that the customer purchase a smaller package.
The key is to be consistent and to stick with it. Work on your resolutions a little bit each day.
Make an effort to meet business contacts face to face. In today’s digital world, it is possible to manage most of your business connections online. However, nothing builds relationships like face-to-face communication. Attend networking events and make a point of meeting your business contacts in person at least once every few months. You will find that the personal interaction significantly strengthens your relationships and sets you apart from your competition.
Make finding new customers a priority. If you have enough business to sustain you, it is easy to get complacent. However, it’s not a good idea to become too dependent on a small number of clients. What would happen to your business if you lost your three biggest customers? If your business wouldn’t survive, then you have a problem. Shift your focus towards networking and marketing and make an effort to secure new customers.
Improve your work-life balance. Finding time for everything is a big challenge for entrepreneurs. Whenever you are doing well in one area of your life, you feel like you are neglecting another. This year, try to focus on finding an appropriate balance. Schedule certain times of day for you to be 100% off the clock, which includes checking emails. Some days you’ll have to make exceptions, but at least you will be moving in the right direction.
Focus on your online presence. When was the last time you updated your website? Are your customers seeing the same stale content month after month? If so, then it’s time that you gave your website a makeover. Make your site mobile-friendly and implement a social media strategy to increase customer engagement.
Any of these resolutions can potentially be what makes your business succeed in 2014. The key is to be consistent and to stick with it. Work on your resolutions a little bit each day and you’ll be off to a promising start.