Top 5 Tips for Telling your Story

Top 5 Tips for Telling your Story

Social Studies | Posted by - January 31, 2014 at 12:00 am

One of the best ways for you to be more dynamic and set yourself apart from the competition is to tell engaging and compelling stories.

People love to listen to stories. I’ve found that when business owners develop stories they are able to connect with their prospects and clients on a deeper level and build longer-lasting relationships.

There are so many different types of stories you can share with your prospects and clients.

Here are my top 5 tips for building and telling your story:

  1. Know the purpose of your story.

    • Be clear on what you want to get across. Emphasize the main point of your story and don’t bury it in a lengthy introduction. That way, if you get cut off or run out of time, you’ll have delivered the message you came there to tell.

  2. Keep it short and compelling.

    • A great story is active and shares only what is completely necessary. Antoine de Saint-Exupery, author of The Little Prince, once advised: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

  3. Show emotion during and after.

    • Your clients make decisions based on their instincts and emotions, and if you can connect with them on an emotional level, you’ll make a lasting impression. When you tell your story, share your own feelings. Show the tension. Reveal the anxiety. Admit the mistakes. Picture the energy of the real situations and bottle it in the story you’re telling.

  4. Create value for the listener.

    • You want your audience to leave knowing something they didn’t know before. Think about what new information, insight or approach you want the listener to gain from hearing your story. Make your story specific, instead of generalizing and talking about things they already know.

  5. Include a call to action.

    • Stories are the opportunity to ignite your customers to get into action. When you connect with your audience and get them to a place where they’re energized and want to take action, make sure you include immediate, concrete steps they can take to follow up. You want to provide them with the opportunity to connect with your services or products in the moment.

The next time you are with a prospect or client, share a story that will deepen the experience.

* * *

Which of the top 5 tips do you find most useful to help you tell your business story? to start a Flash Group.

Tags: compelling, customer connection, emotional connection, purpose, stories, profiles

Sophie Boyko
Sales Strategist Sophie Boyko teaches small business owners and entrepreneurs how to grow a profitable business.  Sophie has helped hundreds of North America’s entrepreneurs with the skills and growth strategies they need to communicate with influence, make an impact, inspire action and build revenue. Connect with her at
Cory Conley
January 31, 2014 at 12:56 pm
Absolutely. We are fundamentally wired to be attracted to story. What's yours?
Lucy Alex Griffont
March 5, 2016 at 3:05 pm
So, I'll immediately resume my story. Thank you.
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