Amber Mac is the President of Konnekt Digital Engagement. She is also a television host, professional speaker, and bestselling author. She co-hosts a TV show on CTV/BNN called App Central, which airs nationally in Canada, Australia, and South Korea. She is a regular contributor on CTV News Channel and has appeared on various other networks, such as CNN and ABC News. She writes weekly for Fast Company, where she discusses social business and digital productivity; Amber has hosted two online video shows for Fast Company, which her digital marketing company Konnekt and AmberMac Media, Inc. produces. Amber is the author of social media business book, Power Friending (Globe & Mail national bestseller). She has keynoted more than 200 events as an exclusive speaker with The Lavin Agency.