Sarah Bancroft is one of Western Canada’s foremost experts on matters of fashion, lifestyle and digital media. She holds a master's degree in political science from UBC and worked in Paris, New York and L.A. as a fashion buyer for the national chain Aritzia. Though she loved the clothing allowance, she left to pursue a career in journalism in 1999, first as associate editor at Vancouver magazine, then as the western editor of FASHION magazine and, most recently, as the co-founder and editor-in-chief of Western Canada's first web-native lifestyle magazine, VitaminDaily.com, which recently celebrated its 10th birthday. She lives in Vancouver and Palm Springs with her husband and two young daughters.
Follow her: @thesarahfile