Posted by 2013-11-10 20:28:10
Title: Can anyone suggest a good book or article on how to write a profile/bio of yourself for your website...
Thank you for your question. Since you are asking how to write a bio for a website and marketing materials I'm going to take a chance that you are in the start up phase of your business. Keeping that in mind there are a few suggestions that will help you craft a compelling bio that will showcase the best of who you are.
As a Personal Brand Strategist who works with leaders to stand out for who they are, it is important to start with the idea of how you want to be known by your audience. What are the words you would love to hear them use to describe you? Write down your top four to six words. Use these words as a guideline for the voice of your bio to create the impression you intend.
For instance if your descriptors are humorous, approachable, friendly and honest what are the words you would use to share your bio story? If your descriptors are smart, savvy, compassionate and trustworthy what would that sound like? Your content will be the same but the writing style and language you use will be different.
Once you know how you want to come across and how you will be using your bio there are some basic universal elements you want to include: