Creating growth in sales for our fishing lodge and for our waterfowl business. We are doing TV, magazine ads do not work, magazine articles work and we should have 15 this year. We are looking for more ways to expand our presence and we are wanting to target higher disposable income people.

Hi Kevin,

Thanks for your question on YouInc.com!

Navigating the advertising waters can be tricky, and determining the biggest bang for your buck depends on your industry, market, product type and size of your business.

Below are a series of answers from YouInc experts related to questions from YouInc members that we believe you may find helpful.

YouInc expert Karen Schulman Dupuis has provided some guidance on:

Reaching potential customers:
https://youinc.com/question/i-am-an-independent-distributor-of-a-medically-sl53ug

Creating a brand presence with your website:
https://youinc.com/question/regarding-start-up-businesses-blogsite-verses-sl9ug

How to secure an affordable on-line marketing expert:
https://youinc.com/question/were-a-very-small-family-owned-business-and-we-sl36ug

In addition, YouInc expert Roger Pierce suggests some ways to increase the on-line visibility of your business through cost effective digital channels:
https://youinc.com/question/id-like-to-increase-the-online-visibility-of-my-sl13ug

Finally, YouInc expert Dorothy Lazovik outlines some tips for developing your personal brand presence:
https://youinc.com/question/can-anyone-suggest-a-good-book-or-article-on-how-sl38ug

We hope you find these answers helpful as you assess cost effective mediums for advertising.

Thanks again for your participation. Please let us know if you have any follow-up questions.

All my best,
Conrad, YouInc.com Community Manager