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Posted by Jozef de Beer on 2013-11-30 16:47:22
Title: Hi: I have an idea for a marketing app for many kinds of business. This app also helps people with s...
Category: Technology

Hi: I have an idea for a marketing app for many kinds of business. This app also helps people with spontaneous social organizing. I have tried explaining my app to Groupon. I do not know if they are not interested or developing it with out me. I don't have the money or skills yet to develop this app myself. I have a word document which outlines my idea. I would be happy to send or post my idea somewhere appropriate too. This could be integrated into Facebook as well. If I could get Facebook to take my idea I would be happy. My question is: What should I do next?? Thank you, Jozef de Beer

Answer:

Natalie MacNeil
2013-12-09 17:10:51

First off, way to go for having the guts to approach such big companies. Many entrepreneurs are afraid to get out there and talk to people about their idea. You have to talk to people about it because feedback is so important in the early stages.

You mentioned you have a Word Doc for your app. I recommend a wireframe document instead, something that outlines the user process in a more technical way. There are a lot of resources out there to help you create wireframes, like balsamiq.com. Here's the thing about approaching companies like Facebook, even when you have a solid wireframe: They aren't really in the business of building other people's ideas. Your next step should be move forward on your own. If you don't have the money or skills, you'll have to find a co-founder who does have the skills. That co-founder can handle development, and you can focus on building the business and marketing.

Speaking of marketing, one last thing I wanted to mention was that you say your app is good for "many kinds of businesses." There are so many apps out there that one of the best things you can do to set yourself up for success is to focus on one specific niche instead of trying to reach a broader market. Niche apps get more traction in the market, and cost less to advertise because you know exactly where to reach your customers. It sounds like your next steps should be finding a niche, speaking to people in that niche to get feedback, and create a wireframe which you can show to potential co-founders.

Natalie MacNeil
Founder and Editor-in-Chief, She Takes on the World Inc.


Jozef de Beer
2013-12-10 20:17:49
Followup question:
Thank you Natalie, between writing up a business plan and now working with Balsamiq Mockups my idea is becoming more clear. My gratitude