Posted by 2014-09-22 21:07:00
Title: I have been a professional makeup/hair/spfx artist for the last 10 years. I recently came out with ...
First of all, congratulations on publishing two books! A lot of people want to write a book, and never do. You have taken the first step! Getting your book out into the world takes a lot of hustle. One mistake I see a lot of authors make is not advertising the book. On Facebook you have a billion people at your fingertips, and the Facebook Ads platform allows you to reach those potential customers even if you have a modest budget.
I also recommend using your website to build a mailing list that you can promote future products to. You can build this list by advertising a free offer like "Get a free excerpt from the book that will help you look and feel your best!" You can get started on Mailchimp or Aweber and have the excerpt go out in an autoresponder whenever someone signs up. Now you can nurture those potential customers until they are ready to buy your book and hire your business.
She Takes On The World Inc.