Questions & Answers

Posted by Elizabeth Roque on 2016-05-30 10:33:00
Title: How to really engage customers on your website and convert
Category: Technology

Hello, I started my business 2 years ago, and have been building my brand slow and steady, however although we have good traffic to the site, it seems we keep dropping off Google's radar for the organic ranking, without any expertise in this area you ask one person and then another, and everyone seems to have a different opinion which leaves me completely overwhelmed not knowing who to believe or trust, which has cost me a lot of money. My question, does anyone know of a web designer that could clean up the back end of the site and make it efficient and conversion optimized. Or has anyone been through this situation before, it seems there's a small piece of the puzzle missing which i cannot figure out. Thank you..


Fix My Biz
2016-06-26 22:16:00

Congratulations on building a steady brand over 2 years. It sounds like you are well on your way!

We passed your question on to our go-to tech expert, Avery Swartz.  Heres what she had to say:

You have a common challenge that many business owners face - how to best optimize your website for search engines (aka search engine optimization or SEO). There’s so much misunderstanding and confusion out there on this subject, and it can be difficult to cut through the noise and find advice thats actually helpful and actionable. Unfortunately it’s a complicated topic with no “magic bullet” solutions. Especially since the technology is changing so quickly - it’s estimated that Google changes its search algorithm 500-600 times a year!*

SEO has two main components: technical optimization and content optimization. You’re probably right to think there could be some back-end work to be done on your website by a professional, but there’s likely some front-end work to be done as well (that you could do yourself). I suggest you start with learning how search engines operate so you get a better understanding of how Google sees your website versus an average web visitor. Then you could do some keyword research and refine your content accordingly. Finally, invest some time in link building by trying to increase the number of popular, high quality websites that link back to your site. That will show Google that your site must also be popular and high quality, and it will rank higher. 

I also encourage you to set realistic, measurable goals for your website and conversions. It doesn’t matter how high you rank on Google’s SERPs (search engine results pages) if nothing happens when people click through to your website. Attracting a lot of traffic to your website from Google searches is worthless if you’re attracting the wrong kind of traffic. The key is to think quality over quantity here. 

Tie your search engine optimization goals to your overall business goals, and remember that SEO is only one part of the digital marketing puzzle. Best of luck!