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Posted by Marat Dreyshner on 2014-07-16 12:54:00
Title: i have an idea for a kids toy or potential motor skill type toy. I made a rudimentary prototype but ...
Category: Operations

i have an idea for a kids toy or potential motor skill type toy. I made a rudimentary prototype but im not sure what the final product should be made from or even who to pitch the idea to or have a better prototype made. Where do I start to bring this idea from concept to market?

Answer:

Daniel Feuer
2014-07-29 15:03:00

Start at the very beginning, a very good place to start!

What to make the toy from?

Make a list of the various materials you are considering.  Next, ask yourself what are the various benefits of each material.  Differentiate materials on price, durability, safety, manufacturing ease of use, environmentally sustainability and whatever other factors **you** consider important.  I would also research similar toys that fit your target audience (ie 12-18 months) and make note of the materials and retail costs.  Your final material will be a combination of cost, quality and target audience.

Pitching Audience

Again some research will go a long way.  Take note of who makes related competitive products and who sells them.  You could make the product yourself and then sell wholesale to retailers or maybe you could license the toy to another manufacturer.  Then there’s always selling direct to the end consumer through online channels, trade shows or a "party plan" model (where by products are offered for sale  in a social event - http://en.wikipedia.org/wiki/Party_plan

Better Prototype

I would suggest looking for places like HackLab.TO, a Toronto community space with a diverse membership, including artists, computer programmers, web designers, and hardware hackers.  They encourage people to share knowledge and work together on projects. In HackLab.TO’s case they have resources that you may need for creating your prototype such as 24/7 access, electronic tools, laser cutter, 3-D printer, sewing machine, hand tools and more.

I hope that this helps you along your entrepreneurial path!

Daniel Feuer
Chief ! Officer, Think Idea DO Consulting