SHARE

Questions & Answers

Posted by Rochelle on 2014-04-28 10:45:18
Title: I offer services to help women and married couples have better relationships. What are free and effe...
Category: Leadership

I offer services to help women and married couples have better relationships. What are free and effective marketing strategies for consistent cashflow?

Answer:

Fix My Biz
2014-05-06 17:11:15

There are lots of great free ways to market a business like yours. For starters, build a great referral network with professionals in complementary practices. In your case that may be doctors or psychotherapists – anyone who might be on the receiving end of a conversation about someone’s relationship but who is not necessarily able to provide the services you do. You may also wish to attach yourself to a larger practice for therapy or wellness and become one of their service providers. This is a great way to fill the pipeline of clients and is likely worth the percentage that the clinic will keep.

You will also want to consider getting a public platform for your expertise. Online and print publications are often looking for experts to write content. You may not be paid to do this, but it would offer you a vehicle to demonstrate your expertise and give potential customers a feel for your point of view.

E-mail marketing may also be a great, free way for you to spread the word. As your practice and network grow you have the opportunity to keep in touch and stay front of mind via a regular newsletter with tips and insights.

Finally, don’t forget to stay in touch with past clients. Reaching out to past clients to see how they’re doing will remind them about the great work you did together and either bring them back in themselves for a tune up, or be the impetus to refer you to a friend.

Good luck!

Danielle Botterell & Amy Ballon, sparkconsulting.ca