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Questions & Answers

Posted by YouInc.com on 2013-10-02 17:47:10
Title: I'd like to increase the online visibility of my business. What digital marketing channels are the m...
Category: Marketing

I'd like to increase the online visibility of my business. What digital marketing channels are the most cost effective?

Answer:

Roger Pierce
2013-10-02 17:51:48

It's an exciting time to be marketing your small business because there are so many affordable options. While digital marketing technically includes television, radio, internet and mobile, it's the last two options that are typically the least expensive.

You can use the internet to deploy your social media strategy (which costs more time than money) to drive awareness of your business and increase traffic to your website (1.1 billion Facebook users can't be wrong). All it takes is a commitment of time and some interesting content to attract an audience.

How wonderful are mobile applications to put your business in the palm of potential customers! Talk about marketing reach. Ask your website developer to enable your site for mobile viewing – pretty much a “must have” today. And consider developing a downloadable application of some sort to hook users to your business. That could be a little tool or blog or something useful to keep your business front and center.

Best wishes for marketing success!

Roger Pierce, Small Business Expert


john stevenson
2014-08-05 10:04:51
Followup question:
Is there a company that you would recommend for on-line marketing?