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Posted by Jasser Abu-Giemi on 2013-12-28 12:17:19
Title: I'm considering hiring an SEO expert. When I survey my leads they currently aren't finding me throu...
Category: Marketing

I'm considering hiring an SEO expert. When I survey my leads they currently aren't finding me through google searches. Mostly they're finding out about our service through word of mouth, social media etc. The question I have though is how can I estimate the effect that SEO would have on generating leads so that I can reasonably predict what ROI I can expect?

Answer:

Conrad Page
2014-01-07 11:30:51

Hi Jasser,

Thanks for your question on YouInc.com!

Navigating the waters of SEO can be tricky, and determining the biggest bang for your buck depends on your industry, market, product type and size of your business. SEO performance depends on a variety of factors, but increasing your SEO can come from both paid and earned initiatives.

We recommend that you ensure you have capitalized on your earned generation leads to increase SEO before you begin investing funds into SEO performance. 

Below are a series of answers from YouInc experts related to questions from YouInc members that we believe you may find helpful.


YouInc expert Karen Schulman Dupuis has provided some guidance on:

Reaching potential customers:
https://youinc.com/question/i-am-an-independent-distributor-of-a-medically-sl53ug

Creating a brand presence with your website:
https://youinc.com/question/regarding-start-up-businesses-blogsite-verses-sl9ug

How to secure an affordable on-line marketing expert:
https://youinc.com/question/were-a-very-small-family-owned-business-and-we-sl36ug

In addition, YouInc expert Roger Pierce suggests some ways to increase the on-line visibility of your business through cost effective digital channels:
https://youinc.com/question/id-like-to-increase-the-online-visibility-of-my-sl13ug

Finally, YouInc expert Dorothy Lazovik outlines some tips for developing your personal brand presence:
https://youinc.com/question/can-anyone-suggest-a-good-book-or-article-on-how-sl38ug

We hope you find these answers helpful as you look to increase your SEO. Be sure to let us know if you have seen any positive results.


Thanks again for your participation. Please let us know if you have any follow-up questions.

All my best,
Conrad, YouInc.com Community Manager


Diana Manzo
2014-01-08 13:48:13
Followup question:
The information you provide is extremely helpful. Much to think about, and thank you.