Questions & Answers

Posted by Daniel Steeves on 2014-10-10 18:44:00
Title: My wife and I have an idea for an application that we strongly feel could save families a lot of tim...
Category: Technology

My wife and I have an idea for an application that we strongly feel could save families a lot of time, energy and money. We are of this belief because it is a process that we have adopted in our weekly schedule that has done all of those things for us. We have put a lot of work into how things would look, how we would like for things to function and the features that the application would offer. We have also developed a bit of a strategy regarding an initial roll out of the app and how some of the features and functions would be offered via updates and/or purchase. We are very uncertain as to the next steps we should take in this process, the kind of financing we would need to bring our idea to reality, who we could talk to regarding the design and implementation of our concept, how we can protect our idea as well as any other things we should take into consideration. Regards, Daniel and Cassy Steeves


Natalie MacNeil
2014-10-27 09:45:00

It sounds like you have taken a considerable amount of care in conceptualizing the app, and putting together a business plan. I believe in bootstrapping and creating a minimum viable product without external financing. When launching an app, many people want to pack it with features right away. You need to simplify the concept as much as possible, launch, and learn. Ive seen people develop apps for $10,000 and Ive seen people spend over $100,000 on their first app. You need to look at your personal savings and investments and decide how much you would be willing to put on the line to turn your idea into a business. There are websites like where you can find developers. Make sure you get an NDA signed before showing developers your wireframes and plans for the app. You need to start speaking with developers for feedback, a quote, and what the timeframe would be to launch. A big mistakes people make is investing in the development and then running out of funds for marketing the app and getting it out there. Apps are a saturated market and youll need cash to stand out from the crowd. In terms of next steps, definitely speak with some developers and start putting together a budget. Business incubators and events for start-ups will help you get advice from people who have been-there-done-that so check out some events in your local area too. Good luck!

Natalie MacNeil, Founder and Editor-in-Chief, She Takes on the World Inc