Posted by 2013-10-07 11:32:00
Title: Regarding start-up businesses - Blogsite verses Website. Is creating a blog just as effective as c...
You shouldn't think of your brand presence and sharing your thought leadership in your industry as mutually exclusive opportunities. Not having a website is like not having a phone number. In today's marketplace, it just doesn't make sense. People need a place to find you, and in general people's natural tendency is to still search for a website presence. That's not to say that you need to have a specially built, customized site or one that's incredibly complex to manage. Look to www.squarespace.com for beautifully designed templates with reasonable hosting costs that give you a professional looking landing page and online calling card for $96-$128 annually. It's worth the investment.
A smart business owner will incorporate a blog into their website because of the range of opportunities it creates. Thought leadership, brand building, becoming a trusted source for guidance and insight, validating your talent and your credibility, and providing an opportunity for others to share your content is how your business and your reach grows.
Karen Schulman Dupuis, Manager, Digital Communications
MaRS Discovery District
Thank you so much Karen for your valuable advice. I have been researching landing pages and on-line business cards - and your suggested link is one that I will definately look into. Regards