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Questions & Answers

Posted by Ryan Mulligan on 2014-05-29 11:26:38
Title: We are putting together a crowd sourcing campaign and wondering if we should be investing in web-sit...
Category: Marketing

We are putting together a crowd sourcing campaign and wondering if we should be investing in web-site design before launching or would some type of splash page be good enough to get started. Also what is the most important type of information to have on a splash page or is a "Coming Soon" message good enough? We do plan on having a web-site that is really unique and stands out but we also know that it costs good money to have a good web-site like that. Wouldn’t it would be better to put the cost of a low end design towards a high end design when able?

Answer:

Dennis Pang
2014-06-03 11:21:12

I'd say that a simple splash page is enough for your campaign. Of course, it should be professionally designed and visually appealing. Perhaps a good option would be to get a professionally produced or animated video that highlights your product/service, which you can embed on your splash page, and promote through your various marketing channels. For a website that won't have a lot of information, this might be a good way for you to quickly and effectively communicate the values and benefits of your product/service. Especially since you are crowdfunding this campaign, I think your stakeholders would much rather see money allocated towards developing your product/service rather than having a really awesome website that might cost a ton of money. That can come later once it makes sense and you have funds to scale up your marketing efforts. I hope that helps!

Dennis Pang,CEO
Popcorn