Posted by 2015-03-08 13:36:00
Title: Marketing advice needed for our brand.
Daniel – I am not sure if this person is offering to produce your salsas for you or if they are proposing new/different items? If they can produce a salsa that is as good as yours with the same or better costing then I would suggest you consider this option. You will want to ensure that their plant is fully certified with CFIA and has a solid safety record. Assuming they satisfy these requirements this kind of co-packing agreement, ("scenario 1"), would allow you to focus your resources on sales and marketing. If they cannot meet your requirements then you either go with "scenario 2" or look to find a manufacturer who can produce your salsas.
Furthermore – if this individual is proposing to produce products for you other than your current lineup you need to ask yourself; do these items fit with my current lineup, do they work with my branding, are they of a quality that is worthy of my brand. If you are not 100% sure then you should not engage.
If you would like to discuss with me so I can have a clearer picture then please reach out and I will be happy to discuss further.
Peter Neal, Co-Founder, Neal Brothers Foods
Hello Peter, First of all thank you for answering my question.As a result of your advice, we decided to keep concentrating on our own products. I saw your website (checked the products, recipes and I got hungry!! those dishes look delicious) and wanted to ask you if you offer co-packing? I ask this because at the moment we're manufacturing at the Food Development Centre in Portage la Prairie,MB, but our manufacturing time there is very limited, therefore we can't grow as we would like, so we are looking for co-packers. We visited some co-packers in Toronto, ON, but none of them have the ability to roast the veggies,which we need to do and use real veggies,no paste or powders. Thank you again Peter. Daniel Marabotto Vice President, Las Salsas Corp.