This Apple Has Worms – Gaffes in the iOS 7 Launch

This Apple Has Worms – Gaffes in the iOS 7 Launch

This Apple Has Worms – Gaffes in the iOS 7 Launch

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Marketing is Not Selling: 3 Key Elements to Consider

Marketing is Not Selling: 3 Key Elements to Consider

There is a lot of confusion between marketing and selling. In some circles all marketing is good for at best is generating leads. This attitude fails to recognize that someone or…

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Value Doesn’t Equal Price: Understanding the Consumer Connection

Value Doesn’t Equal Price: Understanding the Consumer Connection

Too often we think that we have to compete on price to win the business. It is important to remember that value is the extent to which customers receive benefits over and above…

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The Genesis Question: Creating the guiding light

The Genesis Question: Creating the guiding light

The decision to start a business often occurs when you recognize that an unmet need exists or there is an opportunity to exploit. While very much in evidence for technology or…

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