When Work is Life

When Work is Life

I have spent my life with entrepreneurs. My dad, who started his own business later in life, was the first person I observed going through what it means to be an entrepreneur. I…

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Value Doesn’t Equal Price: Understanding the Consumer Connection

Value Doesn’t Equal Price: Understanding the Consumer Connection

Too often we think that we have to compete on price to win the business. It is important to remember that value is the extent to which customers receive benefits over and above…

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