While change is necessary to grow your business, if it's not handled correctly it could cost you customers, money and your bottom line.

Implementing a marketing strategy that relies solely on social media may impede your ability to make strong personal connections with your customers.

When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings?

In Part One of our 3-part Series, "Facebook for Entrepreneurs" we take a close look at why Facebook matters to small business owners.

Learn more about marketing your brand by following the example of Wattpad, a mobile social storytelling platform.

If you sell boring products, it's not the end of the world. However, if you're not careful, it might be the end of your business. Boring products compete on a different level than…

If you're an entrepreneur just starting out in business, it can be hard to afford advertising. Here are some affordable ways to do it.

Naman Budhdeo, CEO…

In this video, Arlene Dickinson provides some tips on how to help your small business stand out from the crowd. Make sure you have clear product differentiation, innovative…

In my view, we are shifting to an entrepreneurial economy, but investors and the media haven't quite caught up yet. Sure, sometimes we hear about an entrepreneur who has made…

Reflections of a CEO after a dangerous brand detour…

One of the first and most important things you can do when you have an idea you want to sell is craft a clear, succinct manifesto capturing the essence of your product and business…

Listen in as Arlene Dickinson chats with PROFIT BusinessCast about entrepreneurship, key lessons to achieve an effective marketing balance, core components to develop a brand, and…