Are you considering hiring a sales rep for your business? Here are the pros and cons.
Implementing a marketing strategy that relies solely on social media may impede your ability to make strong personal connections with your customers.
When it comes to marketing, tactics without strategy can easily result in failure.
In Part One of our 3-part Series, "Facebook for Entrepreneurs" we take a close look at why Facebook matters to small business owners.
If you sell boring products, it's not the end of the world. However, if you're not careful, it might be the end of your business. Boring products compete on a different level than…
Naman Budhdeo, CEO…
In my view, we are shifting to an entrepreneurial economy, but investors and the media haven't quite caught up yet. Sure, sometimes we hear about an entrepreneur who has made…
One of the first and most important things you can do when you have an idea you want to sell is craft a clear, succinct manifesto capturing the essence of your product and business…
Here are some tips to help you ensure that your personal image is an asset and not a liability.
While change is necessary to grow your business, if it's not handled correctly it could cost you customers, money and your bottom line.
When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings?
Are business cards a thing of the past or an opportunity for future business connections?
Learn more about marketing your brand by following the example of Wattpad, a mobile social storytelling platform.
If you're an entrepreneur just starting out in business, it can be hard to afford advertising. Here are some affordable ways to do it.
In this video, Arlene Dickinson provides some tips on how to help your small business stand out from the crowd. Make sure you have clear product differentiation, innovative…
Reflections of a CEO after a dangerous brand detour…
Listen in as Arlene Dickinson chats with PROFIT BusinessCast about entrepreneurship, key lessons to achieve an effective marketing balance, core components to develop a brand, and…