As an entrepreneur, you're eventually going to have to fire somebody. But how do you do it in a way that protects your brand?
Leadership | Sep 27, 2017
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Market research: Would you rather work on growing your business with a company called Down to Earth Marketing or Small Biz Sales Coach?
With an MBA in marketing and 30+ years of experience in sales AND marketing, having started 11 businesses in the past 25 years as well as helping hundreds of other entrepreneurs grow their business, I do way more than just sales coaching.
With the negativity associated with 'being salesy' and sales and even coach isn't without its drawbacks- I'm losing potential clients AND depriving them of my extensive experience too. Even back when I was in sales at IBM, we called Marketing Reps. Would love to hear your feedback on this. Thanks!
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