A well-crafted mission statement can help define your business. Think about the reasons you became an entrepreneur and let them guide the wording.
Leadership | May 27, 2016
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Market research: Would you rather work on growing your business with a company called Down to Earth Marketing or Small Biz Sales Coach?
With an MBA in marketing and 30+ years of experience in sales AND marketing, having started 11 businesses in the past 25 years as well as helping hundreds of other entrepreneurs grow their business, I do way more than just sales coaching.
With the negativity associated with 'being salesy' and sales and even coach isn't without its drawbacks- I'm losing potential clients AND depriving them of my extensive experience too. Even back when I was in sales at IBM, we called Marketing Reps. Would love to hear your feedback on this. Thanks!
I have been asked to be a guest speaker for a podcast. I am not sure at this point whether the podcast is a "not-for-profit" or whether it is profitable. Is it appropriate for me to inquire whether I would receive compensation for this opportunity? Or is it common practise that my compensation would be "fame" *smile*. Thank you!
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