Marketing is Not Selling: 3 Key Elements to Consider

Marketing is Not Selling: 3 Key Elements to Consider

There is a lot of confusion between marketing and selling. In some circles all marketing is good for at best is generating leads. This attitude fails to recognize that someone or…

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The Genesis Question: Creating the guiding light

The Genesis Question: Creating the guiding light

The decision to start a business often occurs when you recognize that an unmet need exists or there is an opportunity to exploit. While very much in evidence for technology or…

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Work & Home Life: Where is the Line Drawn?

Work & Home Life: Where is the Line Drawn?

Entrepreneurs have a tricky way of life to contend with when it comes to "Home Life". There often isn't a standard 9 to 5 workday, even if there is a standard 9 to 5…

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