So you’ve decided to start your own business or blog. You’ve perfected your products and services, and even have a couple of clients or consumers that love you. Thing is, you really want to grow, get yourself out there, and show what you can do. So what’s next? Where do you turn? Here’s 5 tips to get you started:
DEVELOP YOUR SOCIAL PROFILES
Yes, we all know it’s important to have a Facebook, Twitter, and Google+ profile (maybe even Pinterest and Instagram)– but the real important part is updating them regularly! This is a non-negotiable. If you want to expose your business to mass audiences – tweeting, making facebook posts, and contributing to Google+ regularly will help with both your SEO (search engine optimization) and with humanizing your brand. Don’t wait on this – start TODAY!
RELEASE A RELEASE
Get a press release formulated and distributed that features your business. The trick with this is really making sure you have a good story. If you can afford a small amount of money to set aside for this, it’s worth it. Get a PR firm to put together the release, and distribute it to media. PR pros have established relationships with media, and can help you get in the limelight. As a side note, Embrace Disruption PR offers these services at really reasonable rates, contact us for more info.
Work with other businesses in your industry– offer your assistance/services/products to help them out. This is a great way to network, and also help out your fellow peers. You’ll be surprised how many people will be open to partnering up and in turn, providing some fantastic advice.
GIVE THE MILK FOR FREE (ONCE)
Ok, ok, we’ve all heard the expression: “Why buy the cow when you can get the milk for free?” This is true, but it’s important to offer up some free services/product in the beginning stages. Don’t kill yourself by offering up a lot, but definitely give a little. If you do an outstanding job, or have a great product (which you SHOULD, if you really want to succeed in this venture) – these freebies can easily turn into advocates, consumers and clients. Start hawking yourself today.
GET ON THE STREET
This is a no-brainer, but just incase you forgot: NETWORK. You should be going to every single relevant event in your industry. Get some swanky business cards made (don’t spend a fortune on printing – but definitely get them designed), and start making new friends. The more people you meet, the more potential for sales. It’s a numbers game – if you know you can meet 5 people and convert 1 into a buyer or consumer, then you know how many people you need to meet next time to get a new client.
These 5 tips are a great starting point for promotion. Remember that the beginning is all about the hustle. The more you put in now, the bigger the pay off in the future!