Getting the word out on your products

Getting the word out on your products

Community User Blog | Posted by Lloyd Kerry - November 1, 2012 at 1:22 am
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I've been finding it difficult to get people to learn about my products. I make covers to protect building supplies (e.g., a 'pouch' or envelope for sheets of plywood, drywall, etc.) on a flatbed delivery truck or a contractor's pickup, covers for farm machinery (e.g., a grain planter cover), outdoor power equipment (e.g., snowblowers, portable generators, etc.). They are made from strong, sunlight-resistant woven polyethylene and custom made for just about anything (yes, even Kevin O'Leary's piles of money!).

The trouble is getting the word out. The original product, for instance is the Kerry-All plywood pouch. So far, there isn't really any competition, which is good. But, unlike Googling 'cowboy boots', no one is going to Google "plywood pouch". If you enter words like 'plywood', 'protection', 'tarp', etc. you won't find my site there.

So, I join forums and slowly try to contribute, as most of them don't like outright product promotion. This is a very slow process. Sales are okay, and customers are always satisfied ,and often order more of my products. But, trade shows are expensive and I can only afford to do two or three a year, depending on distance.


So, I'll struggle along, and maybe sites like this one will help give me some new ideas!

Tags: weather, protection

Comments
Steve Megaffin
November 1, 2012 at 10:50 am

With fall in full swing and winter fast approaching, seems like these would be a perfect fit! Have you approached the businesses that sell the drywall and plywood (Home Depot, Rona, etc.)?

Lloyd Kerry
November 1, 2012 at 11:17 am

Good question, Steve. One of the Kent building stores (a Maritime chain) was complaining about a year ago about a load of drywall getting wet when they delivered it to a hospital being built. Of course, always afraid of mold, the contractor sent the load back. I have a cover specifically for lifts of drywall and lent them two, an 8' unit and a 12' unit. This is for use on their boom truck.


I've checked back several times with the manager, and she says "I keep meaning to get the guys in the yard to try them, and I keep forgetting". ???


I don't get it, this cover is what they want, and I lent them to try for free. Complacency in this trade is rampant, as I've found out, when I've lent other building supply stores a plywood pouch. It's not like they've tried them and don't like them, they don't even take the time to try them!


Grr !

Steve Megaffin
November 1, 2012 at 11:28 am

Tried emailing your via your Contact Us page; kept getting an error......did it sneak through? If not, flip me an email at steve@mykipet.com.

Lloyd Kerry
November 1, 2012 at 11:44 am

The message came through, not sure why you got an error, but I sent you an e-mail.


Thanks.

Ian Savage
November 1, 2012 at 5:39 pm

Hello Lloyd; Not sure if you could go with this but I would find a salesman either for the Drywall supplier or the Plywood supplier. Show them the product and sell them on the concept... they get into these large outlets easier and more frequently than you can, Reflect your price to include a small but attractive comm for these sales people to drive the message forward and establish some exposure. Hope this might spark an idea or 2.

Lloyd Kerry
November 1, 2012 at 6:52 pm

Thanks, Ian. That is a good idea. I'll work on that and get some info into the mail to some of them.

Ian Savage
November 1, 2012 at 8:17 pm

If you have the distributors name call the secretary and ask her for the salesman's e-mail.... faster and more direct and cheaper.

Jeff Gallant
November 3, 2012 at 2:50 am

Hi Lloyd, 


First and foremost look up provinces with a less arid climates, like the east and west coast.  Ontario (i do not consider east coast) Would be a great place to look into.  I know for a fact you can't buy a straight 2x4 in Prince Edward Island due to wet lumber.  I don't think distributors would be a good place to look into as they only distribute the loads and don't make more money if the load is good or not.  Look more into the manufacture.  Do you have a website that people can go and see your product ?  If not check out Yola.com, you can build and create your own website and it's very user friendly.  Also put in the available hours and cram your product in the internet, google free online advertising and post your product every where, Kijiji is a great place to post.  If you do decide to make a website on Yola, you can set up a online store account where people can order from your website and all you have to do is ship your product ( charge them shipping).  I hope this is info will aide you in your future success.  Just keep working on your marketing.    


Lloyd Kerry
November 3, 2012 at 2:57 am

Thanks for the ideas, Jeff. You're right about the 2 x 4's down I do have a website, actually, this is a brand new site a couple of months ago, totally redesigned by a local web designer. Please take a look and let me know what you think:


Kerry-All Pouches

Jeff Gallant
November 3, 2012 at 4:11 am

Ha! Kerry All, clever, i'll take a look for sure


Jeff Gallant
November 3, 2012 at 4:25 am

Just noticed your from Charlottetown, i'm from Evangeline area, my father owns and runs Egmont Bay Construction In Pei.  Another good idea for you is to set up a display tent in the hardware store parking lot,  trade shows are another great idea, for example, check out the home and garden show in Calgary, you can reserve a table for a pretty decent price and you really get your product out there in the construction society.  I see a lot of reno guys with material in the back of their trucks unprotected.   Actually i think the home and Garden show would be huge for your company, there are thousands of consumers that visit everyday and also suppliers are out roaming around.  I believe trade shows are a big ticket for you, and you really have to look into the home and garden show in Calgary, it might be worth the investment.  

Lloyd Kerry
November 3, 2012 at 5:34 pm

Hi, Jeff, thanks for the ideas.. again. Maybe I should hire you to sell for me!


Could you send me your father's mailing address, and I will send him a couple of brochures?


info@kerrywoodworking.com

Jeff Gallant
November 3, 2012 at 11:16 pm

I'm not 100 % sure of their mailing address but you can look up Egmont Bay Construction on google and it will have the mailing address for sure.   Ill tell you what if you ever have a spot at the home and garden show in Calgary i'll work the booth with you

Lloyd Kerry
November 4, 2012 at 2:14 am

Thanks, Jeff,


I got the address. I'll definitely keep Calgary in mind, I have a good friend there.