I've been finding it difficult to get people to learn about my products. I make covers to protect building supplies (e.g., a 'pouch' or envelope for sheets of plywood, drywall, etc.) on a flatbed delivery truck or a contractor's pickup, covers for farm machinery (e.g., a grain planter cover), outdoor power equipment (e.g., snowblowers, portable generators, etc.). They are made from strong, sunlight-resistant woven polyethylene and custom made for just about anything (yes, even Kevin O'Leary's piles of money!).
The trouble is getting the word out. The original product, for instance is the Kerry-All plywood pouch. So far, there isn't really any competition, which is good. But, unlike Googling 'cowboy boots', no one is going to Google "plywood pouch". If you enter words like 'plywood', 'protection', 'tarp', etc. you won't find my site there.
So, I join forums and slowly try to contribute, as most of them don't like outright product promotion. This is a very slow process. Sales are okay, and customers are always satisfied ,and often order more of my products. But, trade shows are expensive and I can only afford to do two or three a year, depending on distance.
So, I'll struggle along, and maybe sites like this one will help give me some new ideas!