In “Spider-Man,” Uncle Ben imparted this bit of wisdom to Peter: “With great power comes great responsibility.” When it comes to running a business, corporate social responsibility (CSR) is a culmination of that thought process.
CSR is paramount to my company’s identity. Because regenerating damaged organs is our primary focus, we focus on CSR that reflects our core value: to carry humans beyond their limitations when they face tragedies or hurdles in life. An opportunity to work with the Clinton Global Initiative expanded the scope of that mission outside of our company’s walls.
Three years ago, the initiative asked me to train and educate 20,000 doctors in China in regenerative burn technology. The procedure not only encourages patient’s skin cells to heal quicker, but it can also eliminate years of tedious, painful skin grafts.
While the CGI’s commitment to train physicians is very much about giving back, it also reflects my company’s goals. Since joining forces with the initiative, I’ve seen the spark my employees get from the partnership.
This venture gives them the feeling that the work they do creates positive, lasting effects on the world. And that’s the hallmark of social responsibility.
How CSR Helps Everyone Win
Entrepreneurs should see corporate social responsibility as a conduit of transparency. The goals of your CSR initiative should reflect your business’s objectives back to the community and express a company’s wish to grow beyond numbers or data and into advantageous professional collaborations with people and places.
Unlocking CSR’s networking value is vital for your business’s health as it can build lasting, beneficial relationships. Here are three networking values an increased emphasis on CSR provides:
1. You connect with like-minded individuals. Networking with individuals and companies with similar CSR interests can expand your own company’s vision for the future. Sharing ideas, methods, and experiences can be valuable in future undertakings if you want to introduce partnerships into your business.
2. You collaborate with new corporations. Connecting over a CSR initiative provides the opportunity to establish a joint venture with another company that you may not have had the chance to join otherwise.
For me, being in contact with the CGI and the 20,000 physicians I instructed provided a treasure trove of future networking avenues for my company. By just doing what I enjoy and distilling knowledge on skin regeneration technology, I was able to open some new doors for my company.
3. You can add to your corporate repertoire. Because a CSR strategy may not be regulated to specific industries, when you network, you get to meet people outside your industry or vertical. It differs from other networking events in that it provides you unique insights into an industry you might otherwise not be familiar with.
The connections made when following these unfamiliar paths can help with future unions or even assist your company when it tries to infiltrate a completely new market.
CSR is not a vague hypothetical idea, rather something my company made a point of pursuing and acting upon.
Even though CSR is a networking resource that opened up collaborative and vertical opportunities for my company, it is exceedingly more than that — it’s about making the world a better place.
Maintaining a strong plan will encourage the long-term health of a business, personal growth in your employees, and lasting effects on the world.